Technical innovation and the right marketing strategy - a combination for success - proven by the history of LANG's development.
The company was founded in 1972 by Dipl.-Ing. Richard Lang. At that time, still in an old farmhouse and with the assistance of four employees, he developed position controls and controls for paint-spraying systems. The first 2 1/2-D engraving machine was constructed in 1978. Even then it was the aim of Richard Lang to offer technically perfected solutions, which offered the customer the effects of rationalisation and improved quality.
By 1979, the company already had ten employees and had moved into new development and production premises. From then on, LANG concentrated even more intensively on the field of engraving and milling, in order to achieve interesting new developments as well as continuously improve existing products. At that time, control systems for the optical industry were developed with magnetic tape technologyas was the first LANG engraving and milling machine; today, they are used world-wide. Shortly afterwards the first microcomputer controlled engraving machine LGF-1 followed, also with computer systems developed by LANG. In 1983, the development of the first computer-controlled special engraving machine for tyre side-wall moulds was successfully completed.
More and more was demanded and the tasks became more and more complex. By that time, more than twenty new employees had joined the initial four. At the end of 1984 the company moved to its present building. In 1986 the company's product range was extended to include the first PC-controlled engraving machine: LGF-2.
A milestone in the history of LANG was the development of the IMPALA series, which, due to its construction, is not only optically, but also from the quality point of view, quite different from conventional machine design. This machine is constructed in a very special material - granite. Solidified during thousands of years, processed with the highest performance CNC-machines, granite is known to be the safest base for the highest level of precision.
Of course, development never stops. One of LANG's strengths is certainly the transfer of experience from the areas of CNC control and CNC milling machines to new applications resulting in innovative machine processes which have the upper hand when compared with other technologies.
LANG has established a completely new market with MAGNUM, the CNC-controlled processing centre for high-speed milling and precision mould construction. In the case of this machine, all its components are geared to high-speed. Here, LANG was able to integrate its competence gained in the fields of micro CNC controls and milling machines. This came at the right time too, because - as the trade journals are predicting - high-speed processing is going to be one of the main themes of the future.
NC control and precision also play a major role in the case of DINO, the CNC-controlled processing centre for stone processing. For the first time, cutting and polishing processes are running at the same time on one machine, a world-wide innovation. DINO will make German natural stone processors competitive again, in comparison to cheap offers from abroad. The heavy stone slabs are automatically handled which also means an improvement in the quality of the stone mason's work place. The DINO system also has its own marketing concept, which, with the support of software, leads to good customer commitment during discussions and price determination.
A design or text engraved on a material.
Engraving methods: 3D engraving, CNC engraving, Laser engraving, Cylindrical Engraving, Deep Engraving, Diamond engraving, Dot pen engraving, Drag Engraving, Hend engraving, Ring Engraving, Roll engraving, Rotary Engraving, Rotogravure.
Engraving product: Awards, Badges, Door Signs, Gun, Gifts, Jewelry, Key Tags, Knife, Medals, Memorial plaques, Mold, Name Plates, Pens, Pet & ID Tags, Picture, Plaques, Ring, Sculptures, Signs, Stamps, Technical Plates, Tools, Trophy Plates.
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